Marketing and Entrepreneurship

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Overview

This program prepares enterprising individuals to become responsible entrepreneurs. Students will learn how to start and maintain a business that will add economic and cultural value within a community. Students will develop a plan for a business that addresses financial, marketing and operational aspects. (Program Brochure)

The mission of the Business Department at Saint Paul College is to sustain the College mission by providing quality, lifelong business education supported by technology for a diverse, metropolitan student population.

For Minimum Program Entry Requirements, Course Sequence and Program Outcomes,
please see the Program Requirements Guides.

Available programs, courses and course descriptions:
• Marketing and Entrepreneurship AAS Degree
• Marketing and Entrepreneurship Certificate

What You'll Learn

Marketing plan development, public relations, advertising, sales promotion and other core marketing concepts
Key business communication technology
Fundamental management concepts and principles
Legal principles of business, including basic laws, contracts, dispute resolution and rights and responsibilities of the business community
Economic, international business, business ethics, accounting and financial principles

Career Settings (Entrepreneurship emphasis)

Start your own business

Career Settings (Marketing emphasis)

Sales representative
Product development specialist
Marketing specialist
Advertising, public relations account assistant

Potential Employers

Your own business
All businesses and industries

Additional Benefits

Choice of Entrepreneurship or Marketing emphasis.
Classes can be transferred to a bachelor’s degree at a four year institution.
Upgrade current leadership and innovative skills to increase opportunities for success in a current or new entrepreneurship enterprise.