Digital Marketing Certificate

Program Overview

Digital marketing is a constantly evolving field that allows marketers to promote their products or services in an ever-changing digital world. While the basics of marketing still apply, digital marketing has its own specific nuances that are important to know to ensure overall marketing success. Today’s marketers must be well versed in social media, mobile marketing, analytics, generative artificial intelligence (GAI) and more. Whether you are a recent graduate, accomplished marketing professional or looking to change careers, this program will provide you with the knowledge and skills to help advance your career. You will learn traditional marketing concepts, while also enhancing your understanding of digital marketing management and strategies. The skills you learn will offer practical knowledge that can be applied in almost any organization or business.

Certificate

$70K

Median annual wage

104K

New jobs each year for the next decade

Year to complete certificate

REASONS TO ATTEND SAINT PAUL COLLEGE

Communication with customers

Social Media provides 2-way communication between organizations and their customers. Organizations need staff to monitor and serve customers through this medium, and the need will continue to grow.

Create engaging content

Marketing includes creating useful content and information for customers. The most engaging type of content on social media is short-form videos. Students will learn how to create great content that strengthens relationships with customers.

Customers Needed

Learn how to use social media to attract new customers from small to large businesses.